K. Mbura, O., and M. Sekela. “Promotion Strategies and Performance of Commercial Banks: Evidence from CRDB Bank Plc in Tanzania”. Tanzanian Economic Review 10, no. 1 (June 30, 2020): 163–182. Accessed August 6, 2026. http://ter.udsm.ac.tz/index.php/ter/article/view/61.